Founded in 1962 a Belgian Congolese opened a one man operation in Swakopmund known as Oryx Safaris.
Oryx Safaris grew, with the help of some private equity investment, to become Oryx Tours, the Namibian leg of Springbok Atlas in South Africa. During this time the key products were tailor made group tours around the country and some select self-drive tours. At the same time, the South African Railways began servicing domestic tourism holidays and had an operator established. In the 80’s, this company was taken over by private investors and was renamed Trans Namibia Tours. In the late 90’s, the subsequent owners of both these businesses decided to merge their companies to form the market leader in Namibia. The new enterprise still traded under the name and style of Oryx Tours.
To provide fresh impetus and vision to the company, and to move the business away from the perception of being a coach operator, the company underwent a rebrand to Sense of Africa – Travelling with all of your senses. The vision was to provide full destination management of all travel requirements to the distribution chains abroad.
The business, now based in the capital Windhoek, has grown from strength to strength and is now the undisputed market leader in Namibia for leisure travel, both in group format as well as independent travel.
In 2013, Sense of Africa expanded physically into Botswana by purchasing the majority share in Travel Wild. Still based here in Maun and rebranded to Sense of Africa Botswana, offering personal service and competitive rates. .
In 2015, Sense of Africa was given management control over the Tourvest subsidiaries in East Africa, inclusive of Vintage Africa Ltd. The Sense of Africa rebrand was rolled out resulting in Sense of Africa Kenya, Sense of Africa Tanzania and Sense of Africa Uganda.
The team at Sense of Africa is proud of the expansion of its African footprint and by having offices on the ground, to provide the service and knowledge we have become known for. Led by a team of enthusiastic, hands-on managers, we aim to have our brand become synonymous with travel to Africa.