We are African to the core.

For us a journey is not so much the act of travelling from one place to another; it is the essence of each precious moment in between. We responsibly honour the privilege we have of influencing how each moment is experienced by our clients.

Sense of Africa is a client-focused company that believes in human-to-human business partnerships backed by sound systems and processes, with personalized services and excellent products that are supported by very competitive prices. Client experiences are enhanced through versatile and imaginative itineraries, expert insights into lesser-known tour and safari destinations and exclusively negotiated personalised value adds.

Our people are our greatest asset. Exceptional performance is the balance between passion and vocation. The genuine love of what they do and the pride in the countries they represent, coupled with ongoing support in respect of leadership and structure, and mastery of the services they provide make for a powerful combination. We know we have the best in the industry.

Our Vision

To be a united family with a shared dream to own the African Experience, and to authentically cover Africa better – geographically, experientially and ethically.

Our Purpose

To passionately connect people through travel with the magical essence of our extraordinary Africa and to use the value of our collective experiences in order for our partners and clients to experience seamless service, absolute peace of mind and traditional human values.

Our Mission

To be Africa’s undisputed leading inbound leisure travel company.

Our African Footprint

We have established our African footprint throughout sub-Saharan Africa

  • With clearly defined and synchronised products and services.

  • This ensures consistency in terms of work processes and standards in reservation departments and on-the-ground support.

  • You can rest easy, as we have extensive passenger liability cover, emergency medical evacuation cover and protocols and 24 hour on call duty phone.

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  • Sense of Africa Offices

  • Sense of Africa Network

  • Sense of Africa Offices

  • Sense of Africa Network

Why Sense of Africa

Our Sustainable Responsibility

Practising responsible tourism is a non-negotiable to us
Our conservation projects are built around three core pillars – Wildlife, People and Planet.

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Our Associations