Our Story
More than just a journey…
Ours is a business with a rich and deep history. Over a period of 50 years, Sense of Africa has become the largest destination management company in the southern hemisphere after organically building its own powerful African footprint. It has established infrastructures – including local offices, people, products and service providers – in each of its regions. This, coupled with its consistently exceptional personal service to travel business partners in source markets around the globe, has supported the company’s goal to become Africa’s Leading Inbound Travel Brand, with a healthy track record and impeccable reputation.
With established homes and ‘Boots on the Ground’ in South Africa, Botswana, Namibia, Kenya, Tanzania, Zanzibar and Uganda, both partners and clients are assured of a direct connection to each of the unique countries that make up this eclectic continent. As our network extends further afield to include Ethiopia, Lesotho, Eswatini, Rwanda, Zimbabwe, Zambia, Zanzibar and Mozambique (through our sister company, Sense of Oceans), we truly do have Africa covered.
But it’s ultimately the people who animate this brand into something really special.
From a Travel Consultant to a Tour Guide, we are an intensely personal, highly motivated and passionate team of skilled individuals who understand the industry we work in and are committed to exceeding customers’ expectations at all times. All travel experiences are tailor-made based on our own experience and client feedback, and are thoroughly tested to showcase our own exacting standards. Accommodation, transport and activities are chosen to suit to the customer’s specific requirements – be that comfort, availability, time, ease of access or budget – in prime locations with extensive sightseeing opportunities. Our operational strength means that we co-ordinate and manage all aspects of an itinerary or project on your behalf. We offer a 24/7 meet and greet service, which ensures your peace of mind from arrival to departure. We also offer a 24/7 emergency duty phone, which means that your immediate travel needs are taken care of quickly and efficiently as well as 24/7 breakdown/ backup service on all guided tours, with emergency medical evacuation cover.
Our Customer Promise
We earn trust through consistent extraordinary service. Uncompromising transparency is our credibility, built on integrity and respectful partnerships. We make our clients’ operations easier by assuming effort and delivering convenience. To recognise our clients means we honour their purpose and role in our success. Personalisation comes from the heart and is what makes our business human.
Our Values
Passion
We have energy, excitement and enthusiasm in all that we do
Innovation
Our insatiable thirst to keep learning and improving
Respect
We value ourselves and all others
Environment
We take responsibility for our natural world
Integrity
Honesty, transparency and accountability are non-negotiables
Embracing Diversity
We believe in and value the essence of all people, regardless of age, gender, race, religion, physical disability or sexual orientation
Stakeholder Driven
We are aware of and accountable to ALL stakeholders in our business